by Steve Lett | Jan 22, 2024 | Blog
Direct selling expense to sales ratios have been the subject of several articles I have written over the years. That’s because this ratio is critical to profitability and to the growth of a catalog business. It should be tracked monthly on your income statement just...
by Steve Lett | Jan 22, 2024 | Blog
So your sales are in the toilet? Your internal expenses are based on a plan you are not meeting? Here is a handy tool kit of things to do that can help get you back on track! It is not uncommon to be missing plan. We have all been there! The question is how to react...
by Steve Lett | Jan 22, 2024 | Blog
I am still surprised by the number of consumer catalog companies who do not rent their buyer file. While most do, some catalogs still feel they are keeping others from mailing “their” customers by not renting their buyer file. Fact or fiction? This may have been true...
by Steve Lett | Jan 22, 2024 | Blog
The headlines on the July 5, 2006, edition of USA Today reported that we are now a nation of 300 million people. By 2025 the U.S. population is projected to reach 350 million; 400 million by 2040. With the population growth, why is it becoming more difficult to...
by Sara Almeida | Jan 22, 2024 | Blog
When people talk about Direct Marketing, they no longer are talking strictly about print. Digital marketing has become a large part of Direct Marketing in this multi-channel world. It is no longer print vs. digital but, print and digital. After all the end goal is the...
by Steve Lett | Jan 22, 2024 | Blog
A Conversation with Steve Lett and Susan McIntyre CATALOG SUCCESS: With postage so high and the economy in bad shape, catalogers are looking to cut circulation or find print alternatives to their catalogs that will drive sales to the web. Are postcards a good...
