It’s a new year and the Lett Direct team has put together “50 Best Tips for 2015” that will help you increase your results. While not in any particular order, these suggestions are being made to help you improve your print catalog and digital marketing programs. Some...
If you work in any environment long enough, you are sure to witness what I call, The Freakout. It's that moment when someone in the organization has noticed that something has gone wrong. What follows is complete panic as the person starts imagining all of the...
Service center management is constantly balancing present customer service contact reality, while keeping an eye to the future trends of the industry. Many experienced voices in the industry look to a more technology driven future, however when I wake up in the...
As many of you know, Lett Direct earned Google Partner status several years ago and this June we were recognized as a Google Premier Partner with a specialization in Search Advertising. We are proud to pass the knowledge this certification carries on to our clients....
Have you set up your Google My Business listing? Are you managing it to ensure your information and updates are up-to-date and accurate? If you answered "no" to either of those questions, you should address them immediately. Google My Business is a fantastic way to...
If you hang out with the SEO kids for even a few hours, you will certainly hear the term "content is king" dropped sooner rather than later. While changes to algorithms often remind us to do things like check on our backlinks profile or pay attention to page load...
When it comes to on-page optimization, one of the most often overlooked tasks is image alt text optimization. There are several reasons for this. For instance, when you are looking at a page, you can’t see the image alt text. In some cases, the existing image alt text...
Remember back in the day when you would Google something resulting in a few text ads at the top followed by 8 – 10 organic listings in blue below? The whole page was awash in the text; nary a picture, icon, or graphic apart from the Google logo existed. It was a...
Good circulation planning and merchandising are the keys to success for a mail order catalog company. Knowing how many catalogs to circulate can be determined by calculating a catalog breakeven point. But, determining the number of pages a catalog should include can...
