The thousands of families and people who have been displaced by Storm Harvey is tragic. This is the costliest natural disaster in U.S. history at more than $100 billion as reported by ABC’s Good Morning America on August 31, 2017. The full impact of Harvey will not be...
Ecommerce sites are in a unique position in that average order value (AOV) is a metric that rarely gets attention, but can have a significant impact on overall revenue. In general, the focus on generating more revenue is placed on new customer acquisition. It doesn't...
As more new players enter into direct mail, they often have questions about how to find new potential customers. Typically, we recommend using a database cooperative for prospecting amongst other services. But what is a database cooperative and how can they help a...
