Aside from the homepage, the most important pages on any website—especially an ecommerce website—are the category pages. They will consistently generate the most organic traffic. Collectively, they will almost always garner more organic traffic than the homepage....
Today we are bombarded with different types of technology and various forms of communication. We carry all of the answers to the great questions of the universe in our pockets and purses. From liking comments on social media or a quick Snapchat, to business emails or...
It's already September and that means the holiday shopping season is just around the corner. So far, 2020 has shaken things up a considerable amount in the e-commerce world and chances are, your business has been impacted in some way. It's next to impossible to...
The economy is in the tank. Costs continue to increase. Response rates are down. What can you do to cut costs? I have always felt that you can’t slash and burn your way to prosperity even in difficult, economic times. I see catalogers making cost-cutting decisions...
This month, we will discuss two related topics; when should you stop mailing to a customer and just how many times should you mail your housefile. As we have said in previous articles, it is difficult to over mail your housefile (at least certain segments) when...
How do you know if a list you're testing for the first time will work, or if it's even the right list to test? Obviously, there's no way to know for sure prior to mailing. But studying the list data card in advance and really understanding what it tells you can help...
Promotional offers work. We know that. Designed properly, promotions increase the rate of response and demand revenue. In my opinion, promotional offers should be designed to increase the response rate with the goal of generating more orders vs. increasing the average...
When it comes to capturing the attention of the consumer, what’s really important? Is it the weight of the paper, trim size of the catalog, design or layout of the catalog, the copy, etc.? While all of that is significant, most important to the consumer is the...
A house file is a collection of people who have at least one common interest … they all have made one or more purchases from your catalog and/or eCommerce site. As consumers and businesses make purchases, they are added to a list that we call your house file or buyer...
