While it seems a bit premature to start discussing the holiday ramp-up for e-commerce sites, the reality is that, depending on the type of merchandise you carry, you may need a good amount of lead time to ensure your inventory is stocked and ready for promotion. Of...
With so many marketers discussing brand ad nauseum, I wanted to take a moment to discuss website functionality. Over the past few years, we have witnessed an explosion of new ways for the consumer to interact with websites for what is touted as a seamless customer...
The eventual website migration to a new platform or content management system (CMS) is arguably the most arduous task associated with being online. Even if you flawlessly execute the technical functionality aspect of a website migration, you can still have the bottom...
A great majority of potential customers trust Google reviews posted by complete strangers just as much as they would a personal recommendation by a friend. Considering this, the challenge becomes creating a strategy to get your customers to leave a review on Google....
For e-tailers of all sizes, maintaining an up-to-date and optimally-functioning website is of paramount importance. As such, it is sometimes necessary to move on from your current platform to one that better suits your business model and objectives. There is no...
There are many perks to having the #1 result in Google. You get the lion's share of the clicks. You bolster your PPC efforts. You are first in line to garner more links. Then there is the revenue stream that comes from monetizing the traffic from that #1 result. It's...
After several contentious months between Apple and social platforms, the most outspoken being Facebook, the iOS14 update rolled out. On April 26th the new rules of the update started to be enforced throughout social media. A quick refresher, iOS14 prompts a user to...
Promotional strategy differs from the house file vs. prospects vs. the web. It also varies from 1x only to 2 and more time buyers. For example, offers to prospects (non-buyers) need to be more aggressive in order for them to bite. The same is true for the web where...
My very first job after graduating college with my Master's Degree was selling vacuum cleaners. Sounds cliché, doesn't it? At the time, I took what was available while looking for something a little more lucrative. What I didn't realize at the time, however, was that...
