If you have worked with an SEO Manager or implemented any SEO on your own website, you are mostly likely familiar with a variety of tags. Meta tags, title tags, heading tags, alt image tags, the list goes on and on. But even people with a decent knowledge of SEO...
It’s 2017…Who hasn’t used Amazon by now? For most of us, it is a convenient option to get whatever we want whenever we want at extremely competitive prices. However, for small businesses and brick-and-mortar retail stores, it’s the demise of the way we used to...
While online shopping has continued to grow year over year, the current pandemic climate is sure to accelerate this trend even more. When it comes to holiday planning, there is no shortage of ecommerce strategies and advice floating around. In this post, we are going...
Have you checked the performance of your direct traffic in Google Analytics lately? Does it look like it tanked? Are you left wondering what the heck happened? Good news! Chances are that it looks much worse than it actually is. There are lots of reasons that your...
Let’s talk about a newer feature in Google Analytics called Google Signals and why it’s important to have it enabled in your own Analytics account. Google Signals is the best (free) solution we have available that can track users across devices. Prior to Signals,...
There are a number of different ways to monitor a website's effectiveness. Indeed, there is no shortage of data mining tools available today. One of the more popular tools available is Alexa. In combination with a variety of other tools, Alexa data can be helpful. As...
For e-commerce sites, one of the biggest challenges is optimizing product pages. Initially, you want to make sure you are creating content with relevant keywords so that you can increase your visibility and traffic from search engines. This is a challenge in itself,...
An all too common question asked by advertisers running paid search programs is simple, “Why would I pay money to bid on my brand name when my organic links are already showing up at top of the search results page?” It’s hard to argue the logic here, so the question...
You've done the audit. You've done the keyword research. You have data to support your strategy. As an SEO, the data will usually bear out some options for starting points. And since SEO is notoriously a marathon and not a sprint, you are itching to get started. After...
