by Steve Lett | Jan 22, 2024 | Blog
Catalogs known as Slim-Jim’s have been around for many years. They are not new. This catalog format has been popular with business-to-business mailers; not so much with consumer mailers until now. We are seeing more direct-to-consumer companies migrating to a Slim-Jim...
by Steve Lett | Jan 22, 2024 | Blog
Several significant events over the past 60 years fueled the growth of mail order catalogs. These events have very much shaped the industry. While it seems like yesterday, I can remember every one of these key occurrences. I thought it would be interesting, especially...
by Steve Lett | Jan 22, 2024 | Blog
Direct selling expense to sales ratios have been the subject of several articles I have written over the years. That’s because this ratio is critical to profitability and to the growth of a catalog business. It should be tracked monthly on your income statement just...
by Steve Lett | Jan 22, 2024 | Blog
So your sales are in the toilet? Your internal expenses are based on a plan you are not meeting? Here is a handy tool kit of things to do that can help get you back on track! It is not uncommon to be missing plan. We have all been there! The question is how to react...
by Steve Lett | Jan 22, 2024 | Blog
I am still surprised by the number of consumer catalog companies who do not rent their buyer file. While most do, some catalogs still feel they are keeping others from mailing “their” customers by not renting their buyer file. Fact or fiction? This may have been true...
