by Steve Lett | Jan 31, 2024 | Blog
How do you know when it is time to alter your Marketing Strategy? What’s more, how do you go about doing so? Altering your strategy is one of the most difficult and risky things you can do. Some would argue that a change in strategy should be gradual and be...
by Steve Lett | Jan 31, 2024 | Blog
Catalog executives always seem to have a great deal of interest in their average order size. They become concerned when they see it decrease. What’s more, catalogers often spend time trying to artificially increase the average order size without really understanding...
by Steve Lett | Jan 31, 2024 | Blog
Since 1996, F. Curtis Barry & Company has been benchmarking with hundreds of multichannel companies. FCBCO offers a wide range of services to multichannel retailers to reduce costs, increase productivity improve customer. Our services in operations are layout and...
by Steve Lett | Jan 31, 2024 | Blog
It is expensive to prospect for new buyers. Therefore, it is important to prospect as cost efficiently as possible. Prospecting is critical to the long-term success of any catalog business. How much prospecting you do depends on how fast you want to grow your customer...
by Steve Lett | Jan 31, 2024 | Blog
Cooperative databases provide a valuable source of quality names for many product offers. For most small and medium-sized catalog companies, 50% or more of prospecting circulation goes to names selected from co-operative databases. Prospect names selected from co-ops...
