by Steve Lett | Jan 31, 2024 | Blog
Standard “A” postage rates should be a concern to all catalogers. After all, postage expense represent over 40% of total direct selling expenses (please refer to the chart below). DIRECT SELLING EXPENSES TO NET SALES RATIOS DIRECT SELLING EXPENSES CONSUMER B-to-B ...
by Steve Lett | Jan 31, 2024 | Blog
Free Shipping! 50% Off! Save! Free Gift with Order. These are all common statements which inspire people to order. And, order they do. Obviously, promotional offers work. They increase orders and gross revenue. Which offers work best? When and how to use offers...
by Steve Lett | Jan 31, 2024 | Blog
Adding new buyers is critical to any catalog business. At a minimum catalogers need to replace buyers lost due to attrition. A lack of prospecting to outside lists will cause a reduction in the size of the housefile and start a downward spiral often difficult to...
by Geoff Hineman | Jan 31, 2024 | Blog
While many organizations have been offering more part-time (and sometimes full-time) work from home arrangements for employees in recent years, COVID-19 has really accelerated arrangement. Not so much an option as a necessity, working from home is allowing many...
by Kate Lett | Jan 31, 2024 | Blog
Have you ever gotten an email and thought “Wow, that’s exactly what I was looking for”? Chances are, the marketing gods were looking over you and knew exactly what you wanted and where you wanted to see it. Well, not exactly, but it sure seems like it sometimes. This...
by Kate Lett | Jan 31, 2024 | Blog
Automated email is one of the top suggested marketing trends today. From cart abandonment emails to product review emails, automation is one of the key steps to a successful customer journey. I’d like to focus on one of the first interactions you have with your...
