by Steve Lett | Feb 1, 2024 | Blog
Promotional offers such as free shipping, 10% off, $5.00 off, a free gift and more can be extremely effective when used properly. But, are you using promos correctly? And, are you over using them? Many catalogers are offering promos across the board to all customers...
by Steve Lett | Feb 1, 2024 | Blog
Over 50% of all catalogs offer some type of promotion. Approximately 20% offer free shipping as an incentive to get people to order. Promos have become a regular part of doing business and something the consumer expects today. This month, I want to review what really...
by Steve Lett | Feb 1, 2024 | Blog
In this day and age of rising costs and lower than expected response rates, it is important to know how best to maximize your catalog print manufacturing, paper and postage efficiencies. These costs represent, on average, approximately 80% of total catalog selling...
by Steve Lett | Feb 1, 2024 | Blog
To help you plan ahead and better serve your customers this holiday season, UPS is offering the following advice: From November 21 to December 30, a limited number of UPS Ground and UPS Standard shipments with transit times of three or more days and with specific...
by Steve Lett | Feb 1, 2024 | Blog
I have always believed that you put dollars in the bank, not percentages. For example, it is not so much the percent of net income that’s important but rather the total dollars of profit achieved. However, in order to maximize profit dollars, it is important to manage...
by Steve Lett | Feb 1, 2024 | Blog
Catalogers typically traced 80% to 85% of their business to a specific source or key code prior to the Internet just a few short years ago. We knew where the business was coming from and we could make good sense of the results as reported by the source code report. We...
