by Lili Walker | Feb 1, 2024 | Blog
How much you want to grow your business is dependent upon the growth rate of your 12-month buyer file. If your 12-month buyer file is growing, your revenue will most likely increase too. If your 12-month buyer file is decreasing, your revenue will probably decrease....
by Steve Lett | Feb 1, 2024 | Blog
Purchasing your own paper through a paper merchant might be a way to save money. However, not every company can or should purchase paper direct. Many should continue to have their printer supply the paper. This month, I want to help you determine if you are a...
by Steve Lett | Feb 1, 2024 | Blog
Expectations around faster package delivery are getting more competitive every year, and today’s consumers want products faster than ever before. Is it a realistic expectation to cater to these ever increasing needs of consumers? We think it is. Consumers are...
by Steve Lett | Feb 1, 2024 | Blog
In our previous columns, we have talked a great deal about direct selling expenses, i.e., paper, printing, postage, list rental, etc., and why these expenses need to be separated on the income statement. This month, we want to take a slightly different twist by...
by Steve Lett | Feb 1, 2024 | Blog
Several catalog companies today still choose not to rent their customer list. What’s more, many of these catalogers will also not agree to exchange their list with other reputable firms. While it is more common for business-to-business catalogs to disallow others from...
by Steve Lett | Feb 1, 2024 | Blog
Historically, catalogers have relied almost exclusively on outside prospect lists to generate new buyers. However, it is becoming more difficult to find “good” lists and “fresh” prospect names. What’s more, list universes are flat or declining. Today, catalogers need...
