by Steve Lett | Jan 19, 2024 | Blog
Most of you would say, “yes” to this question. But do you really know the level of customer service you are providing in the eyes of your customers? According to an article in a local newspaper by Gad Allen, Faculty Director of the Jerome Fisher Program of Management...
by Steve Lett | Jan 19, 2024 | Blog
Free Shipping! $10 Off! Take 20%! Promotions such as these are very common today. Consumers have been conditioned to expect an offer and catalogers are afraid not to give them one. We do know that promotions increase the rate of response. We also know that gross...
by Steve Lett | Jan 19, 2024 | Blog
If you are thinking about expanding your marketing program to include a print or direct mail strategy, this article is for you. A “print” strategy can help grow your business by driving new (and current) customers to your website. Direct mail will complement your...
by Steve Lett | Jan 19, 2024 | Blog
The relationship you have with your printer is important. After all, your printer is probably your largest unsecured vendor. Today, the printer does more for the cataloger than put ink on paper. They ink-jet address and distribute catalogs to your many customers and...
by Steve Lett | Jan 19, 2024 | Blog
Think you’ve tried every way to save on postage? Think again… Stephen R. Lett and Sandy Wolstencroft took it upon themselves to break down virtually all the ways you can implement change in your catalog mailing strategy to adapt to the new rates — but without...
by Steve Lett | Jan 19, 2024 | Blog
Starting a print catalog program is exciting. It can also be risky, which is why you need to do your homework and learn all you can about the do’s and don’ts of launching a catalog. In this article, I want to give you five things you should know before you launch a...
