by Steve Lett | Jan 22, 2024 | Blog
This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables from the National Election, European Union and Amazon, we need to be proactive this holiday...
by Jenny Mullen | Jan 22, 2024 | Blog
As 2020 continues to be an evolving situation, one constant remains: People need goods and services. Prior to the Covid-19 pandemic, the average online customer had grown accustomed to two-day shipping—and even next-day shipping in some instances. It quickly became...
by Steve Lett | Jan 22, 2024 | Blog
Catalogers continue to face monumental challenges caused by paper, postage, and print manufacturing availability. These issues are a difficult road to navigate. Availability is one issue, price in another. Competitive pricing is a thing of the past, at least for now....
by Steve Lett | Jan 22, 2024 | Blog
This article originally was published in Total Retail Report. In a Direct Marketing business, a customer list, i.e., house file, is your most valuable asset. Therefore, it is important to manage your house file and to keep it segmented and always up to date. To keep...
by Steve Lett | Jan 22, 2024 | Blog
List rental income has been down the past few years for most list owners. Mailers have shifted away from renting outside lists to selecting prospect names from a cooperative database. There has also been a shift away from renting lists to exchanging names as a way to...
by Steve Lett | Jan 22, 2024 | Blog
Catalogers, like you, always want to know what can be done to maximize printing, paper and mail distribution programs. This is relevant topic especially due to raising paper and postage costs. This month, I want to discuss effective ways to reduce your costs and to...
