by Geoff Hineman | Jan 30, 2024 | Blog
Whether you are crafting press releases, issuing brand statements, or trying to figure out which products to optimize next, it would do you good to keep your organization’s unique value proposition front and center. In short, your unique value proposition (UVP)...
by Kate Lett | Jan 30, 2024 | Blog
Nowadays, it seems every business is caught up in the idea of re-branding themselves to cater to a new market. Which makes sense, as retailers, if we standstill and don’t keep up with the times we will be left behind. But rebranding is tricky, change too much and you...
by Kate Lett | Jan 30, 2024 | Blog
With the holiday season right around the corner, having a cohesive marketing strategy across your different channels is imperative. Not only can a well thought out marketing plan increase your bottom line, it can keep some of the panic out of the season. Today we are...
by Kate Lett | Jan 30, 2024 | Blog
Over the past couple of years much has been discussed regarding net neutrality. Pro net neutrality campaigning began in as early as 2010 depending on which source you reference. In 2014 President Obama began calling for the Internet to be classified as a utility,...
by Kate Lett | Jan 30, 2024 | Blog
For years link building has been a key element in a solid SEO program. In the past, it was a pretty straight forward concept; get as many sites to link to your site as possible. Oh, how some SEO managers long for those simpler times. In the good old days, link...
by Geoff Hineman | Jan 30, 2024 | Blog
Historically, the amount spent on holiday shopping has increased year over year. While the 2020 holiday season would have stayed on this trajectory, the global COVID-19 will act as an accelerator to that trajectory. Since the start of the pandemic, many have seen...
