The ABCs of Conversion: Always Be Closing

The ABCs of Conversion: Always Be Closing

My very first job after graduating college with my Master’s Degree was selling vacuum cleaners. Sounds cliché, doesn’t it? At the time, I took what was available while looking for something a little more lucrative. What I didn’t realize at the time,...
What’s the Deal with OG Tags?

What’s the Deal with OG Tags?

If you have worked with an SEO Manager or implemented any SEO on your own website, you are mostly likely familiar with a variety of tags. Meta tags, title tags, heading tags, alt image tags, the list goes on and on. But even people with a decent knowledge of SEO...
When Do We Jump On Board with Amazon?!

When Do We Jump On Board with Amazon?!

It’s 2017…Who hasn’t used Amazon by now? For most of us, it is a convenient option to get whatever we want whenever we want at extremely competitive prices.  However, for small businesses and brick-and-mortar retail stores, it’s the demise of the way we used to...
Stocking Stuffers for Quick Holiday Wins

Stocking Stuffers for Quick Holiday Wins

While online shopping has continued to grow year over year, the current pandemic climate is sure to accelerate this trend even more. When it comes to holiday planning, there is no shortage of ecommerce strategies and advice floating around. In this post, we are going...
Why Direct Traffic Isn’t So Direct

Why Direct Traffic Isn’t So Direct

Have you checked the performance of your direct traffic in Google Analytics lately?  Does it look like it tanked?  Are you left wondering what the heck happened? Good news! Chances are that it looks much worse than it actually is.  There are lots of reasons that your...
Signals from Google? Cross Device Tracking

Signals from Google? Cross Device Tracking

Let’s talk about a newer feature in Google Analytics called Google Signals and why it’s important to have it enabled in your own Analytics account.  Google Signals is the best (free) solution we have available that can track users across devices.  Prior to Signals,...