by Geoff Hineman | Jan 30, 2024 | Blog
A great majority of potential customers trust Google reviews posted by complete strangers just as much as they would a personal recommendation by a friend. Considering this, the challenge becomes creating a strategy to get your customers to leave a review on Google....
by Geoff Hineman | Jan 30, 2024 | Blog
For e-tailers of all sizes, maintaining an up-to-date and optimally-functioning website is of paramount importance. As such, it is sometimes necessary to move on from your current platform to one that better suits your business model and objectives. There is no...
by Geoff Hineman | Jan 30, 2024 | Blog
There are many perks to having the #1 result in Google. You get the lion’s share of the clicks. You bolster your PPC efforts. You are first in line to garner more links. Then there is the revenue stream that comes from monetizing the traffic from that #1 result....
by Kate Lett | Jan 30, 2024 | Blog
After several contentious months between Apple and social platforms, the most outspoken being Facebook, the iOS14 update rolled out. On April 26th the new rules of the update started to be enforced throughout social media. A quick refresher, iOS14 prompts a user to...
by Steve Lett | Jan 30, 2024 | Blog
Promotional strategy differs from the house file vs. prospects vs. the web. It also varies from 1x only to 2 and more time buyers. For example, offers to prospects (non-buyers) need to be more aggressive in order for them to bite. The same is true for the web where...
by Geoff Hineman | Jan 30, 2024 | Blog
My very first job after graduating college with my Master’s Degree was selling vacuum cleaners. Sounds cliché, doesn’t it? At the time, I took what was available while looking for something a little more lucrative. What I didn’t realize at the time,...