Match-backs are the process of having your order file “matched-back” against your recent mail tapes in order to give credit to the proper source or key code on a list-by-list, segment-by-segment basis. They are a way of life for catalogers today. Match-backs are...
![Update on Multi-Channel Match-Backs](https://lettdirect.com/wp-content/uploads/2024/02/Update-on-Multi-Channel-Match-Backs.png)