Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more at the bottom of...
In recent years, Google has been making an ever-greater push towards simplifying the management of campaigns within their Ads platform. The logic here is simple… if campaigns can perform as efficiently but management can be less time consuming, more ad revenue should...
It would be an understatement to say COVID-19 has upended the way we do business these days. History shows us that many of these changes will be temporary, but some will become the new normal going forward. While the uncertainty of the current situation can undermine...
In the current digital landscape, it's essential that businesses are creating web experiences that are fast enough to keep up with burgeoning technologies. Customers (and potential customers) want to find what they are looking for quickly. Often, they are on the move...
You don't have to look far to find oodles of information about how dominant Google is among search engines.... at least in the U.S. What if you are operating in China, though, as more and more business are? What about Russia? And just what exactly do you know about...
When you hear the term, “Millennial,” what do you think of? Some people describe them as lazy and entitled. Others say they have no work ethic. Some say that they work harder than any other “group” because they can never seem to unplug; whether it be from Facebook,...
It’s a new year and the Lett Direct team has put together “30 Best Digital Marketing Tips for 2016” that will help you increase your web results. While not in any particular order, these suggestions are being made to help you improve your digital marketing programs....
Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to the checkout. A poorly-planned category page will often send users back to Google to...
Google has long been a powerhouse in the analytical field. However, recent changes in technology and user behavior have made the old Google Analytics, otherwise known as Universal Analytics, challenging to use, so Google has released GA4 - its newest analytical tool....
