by Steve Lett | Jan 22, 2024 | Blog
I began my catalog career over 40 years ago. I have learned several lessons over the years about the dos and don’ts of catalog marketing. I’d like to pass along some of what I have learned and the principles we follow today as we advise our customers. Over...
by Steve Lett | Jan 22, 2024 | Blog
Postage expense accounts for approximately 50% of the total costs to print and mail a catalog. The basic carrier route rate is $.383 per catalog mailed compared to about half that amount 10 years ago. Here is a history of postage rates. Postage rates continue to...
by Steve Lett | Jan 22, 2024 | Blog
One year from this month postage rates are expected to increase from 13% to 20% which is not good news for catalogers. This will be the first rate increase since mid 2002 (when we had three rate increases within two years!). I chose this topic as the subject of my...
by Steve Lett | Jan 22, 2024 | Blog
Evaluating a service bureau is a difficult task. Comparing one service bureau with another is even more challenging. Do you compare pricing, services, products? We say, compare everything! Just as pricing on processing is important, the postage discounts will...
by Steve Lett | Jan 22, 2024 | Blog
People often search our website wanting to know how much it costs to mail a catalog. Therefore, I decided to write a series of articles to help you better understand the cost of mailing a catalog. I will discuss what is included in the final cost of mailing a catalog...
