by Steve Lett | Jan 22, 2024 | Blog
This article originally was published in Total Retail Report. In a Direct Marketing business, a customer list, i.e., house file, is your most valuable asset. Therefore, it is important to manage your house file and to keep it segmented and always up to date. To keep...
by Steve Lett | Jan 22, 2024 | Blog
List rental income has been down the past few years for most list owners. Mailers have shifted away from renting outside lists to selecting prospect names from a cooperative database. There has also been a shift away from renting lists to exchanging names as a way to...
by Steve Lett | Jan 22, 2024 | Blog
Catalogers, like you, always want to know what can be done to maximize printing, paper and mail distribution programs. This is relevant topic especially due to raising paper and postage costs. This month, I want to discuss effective ways to reduce your costs and to...
by Steve Lett | Jan 22, 2024 | Blog
For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Further, “Direct To Consumer” isn’t really a new concept; thousands of prosperous companies marketed...
by Steve Lett | Jan 22, 2024 | Blog
Approximately four years ago, the United States Postal Service (USPS) increased the maximum weight limitation for piece rate catalogs from 3.3 to 4.0 ounces. This was a significant event for catalogers. Why was this such a big deal? It meant that catalogers could...
