by Steve Lett | Jan 24, 2024 | Blog
Companies use print catalogs effectively to engage the customer with multi-channel marketing. When customers and prospects receive a catalog in the mail, they most often go online to place the order. So, the catalog is driving a large volume of traffic to the web....
by Steve Lett | Jan 24, 2024 | Blog
The economy is in the tank. Costs continue to increase. Response rates are down. What can you do to cut costs? I have always felt that you can’t slash and burn your way to prosperity even in difficult, economic times. I see catalogers making cost-cutting decisions...
by Steve Lett | Jan 24, 2024 | Blog
This month, we will discuss two related topics; when should you stop mailing to a customer and just how many times should you mail your housefile. As we have said in previous articles, it is difficult to over mail your housefile (at least certain segments) when...
by Steve Lett | Jan 24, 2024 | Blog
How do you know if a list you’re testing for the first time will work, or if it’s even the right list to test? Obviously, there’s no way to know for sure prior to mailing. But studying the list data card in advance and really understanding what it...
by Steve Lett | Jan 24, 2024 | Blog
Promotional offers work. We know that. Designed properly, promotions increase the rate of response and demand revenue. In my opinion, promotional offers should be designed to increase the response rate with the goal of generating more orders vs. increasing the average...
