by Kate Lett | Feb 1, 2024 | Blog
After being virtual for the past few years due to the pandemic, the ACMA Conference came roaring back with an informative and engaging in-person conference in Washington DC. The conference illuminated wins, most notably the recently passed postal reform, as well as...
by Kate Lett | Feb 1, 2024 | Blog
In a digital world with so many choices on where to exert your effort and budget, the question for DTC is really where you should be spending your time and what channels – new or old – can deliver the desired results. Smaller brands cannot be everywhere all the time...
by Kate Lett | Jan 31, 2024 | Blog
Brick & mortar retailing had a disappointing year and holiday season. We are witnessing a sea change in consumer buying which we can learn from. Shift to e-commerce and specialty store sales weighing heavily on department store results. First, let’s take stock of...
by Kate Lett | Jan 31, 2024 | Blog
Have you ever gotten an email and thought “Wow, that’s exactly what I was looking for”? Chances are, the marketing gods were looking over you and knew exactly what you wanted and where you wanted to see it. Well, not exactly, but it sure seems like it sometimes. This...
by Kate Lett | Jan 31, 2024 | Blog
Automated email is one of the top suggested marketing trends today. From cart abandonment emails to product review emails, automation is one of the key steps to a successful customer journey. I’d like to focus on one of the first interactions you have with your...
