by Greg Lett | Oct 1, 2025 | Blog
Navigating USPS Changes: What Marketers Need to Know for 2026 As we head into 2026, the United States Postal Service is pushing through several changes that will affect direct mail strategy, costs, and creative opportunities. For marketers planning ahead, staying...
by Greg Lett | Jan 31, 2024 | Blog
As many of you know, Lett Direct earned Google Partner status several years ago and this June we were recognized as a Google Premier Partner with a specialization in Search Advertising. We are proud to pass the knowledge this certification carries on to our clients....
by Greg Lett | Jan 30, 2024 | Blog
Let’s talk about a newer feature in Google Analytics called Google Signals and why it’s important to have it enabled in your own Analytics account. Google Signals is the best (free) solution we have available that can track users across devices. Prior to Signals,...
by Greg Lett | Jan 30, 2024 | Blog
As trends in how customers shop continues to shift, the way data is reported changes as well. With a multitude of channels, both online and off, many retailers can easily find themselves buried in a sea of data. So how should one wade through the onslaught of...
by Greg Lett | Jan 16, 2024 | Blog
Ecommerce sites are in a unique position in that average order value (AOV) is a metric that rarely gets attention, but can have a significant impact on overall revenue. In general, the focus on generating more revenue is placed on new customer acquisition. It...
