by Adam Nelson | Jan 30, 2024 | Blog
In recent years, Google has been making an ever-greater push towards simplifying the management of campaigns within their Ads platform. The logic here is simple… if campaigns can perform as efficiently but management can be less time consuming, more ad revenue should...
by Adam Nelson | Jan 30, 2024 | Blog
An all too common question asked by advertisers running paid search programs is simple, “Why would I pay money to bid on my brand name when my organic links are already showing up at top of the search results page?” It’s hard to argue the logic here, so the question...
by Adam Nelson | Jan 25, 2024 | Blog
It doesn’t take much looking around to realize that we are living in a world of multi-channel marketing with vast amounts of available information at hand. Along with that information comes nearly limitless opportunities to reach your target audience. In addition,...
by Adam Nelson | Jan 25, 2024 | Blog
If you’ve spent time in your Google Ads account within the past couple of years, you’ve almost certainly noticed the “Optimization Score” metric next to any active campaign or at the account level as a whole. If not, it’s simply a score from 0 – 100% which Google...
by Adam Nelson | Jan 24, 2024 | Blog
It’s already September and that means the holiday shopping season is just around the corner. So far, 2020 has shaken things up a considerable amount in the e-commerce world and chances are, your business has been impacted in some way. It’s next to...
