by Steve Lett | Jan 31, 2024 | Blog
Manage by the ratios and the dollars will take care of themselves. And, keep in mind that dollars go into the bank, not percentages. Although there are many metrics to running a profitable catalog business, there isn’t one set of factors that works for all. For...
by Kate Lett | Jan 31, 2024 | Blog
Brick & mortar retailing had a disappointing year and holiday season. We are witnessing a sea change in consumer buying which we can learn from. Shift to e-commerce and specialty store sales weighing heavily on department store results. First, let’s take stock of...
by Sandy Wolstencroft | Jan 31, 2024 | Blog
We live in a multi-channel world, and print/direct mail continues to play a significant role in maintaining the balance within all marketing efforts. It helps drive customers to your web site, creating an additional revenue stream. If you have a web business and are...
by Lili Walker | Jan 31, 2024 | Blog
The idea of creating a smaller prospecting catalog (same trim size but with fewer pages) full of best selling pick-up items is appealing and sounds like a logical thing to do. It saves money, or so it seems, and in theory has little if any impact on performance. ...
by Steve Lett | Jan 31, 2024 | Blog
Some catalogers prefer mailings that are based on in-home dates. Other use mail dates. From my experience, many times, there is confusion over which strategy to employ and why. Some catalogers tend to use these terms interchangeably while significant differences exist...
by Steve Lett | Jan 31, 2024 | Blog
Selecting a marketing vendor such as a printer, list broker or consultant does not sound like a difficult task. But, how do you know you are selecting the “right” vendor for your business. The relationship you have with vendors, particularly with your printer is...
