by Steve Lett | Jan 19, 2024 | Blog
The thousands of families and people who have been displaced by Storm Harvey is tragic. This is the costliest natural disaster in U.S. history at more than $100 billion as reported by ABC’s Good Morning America on August 31, 2017. The full impact of Harvey will not be...
by Greg Lett | Jan 16, 2024 | Blog
Ecommerce sites are in a unique position in that average order value (AOV) is a metric that rarely gets attention, but can have a significant impact on overall revenue. In general, the focus on generating more revenue is placed on new customer acquisition. It...
by Greg Lett | Jan 15, 2024 | Blog
As more new players enter into direct mail, they often have questions about how to find new potential customers. Typically, we recommend using a database cooperative for prospecting amongst other services. But what is a database cooperative and how can they help a...
