by Greg Lett | Jan 16, 2024 | Blog
Ecommerce sites are in a unique position in that average order value (AOV) is a metric that rarely gets attention, but can have a significant impact on overall revenue. In general, the focus on generating more revenue is placed on new customer acquisition. It...
by Greg Lett | Jan 15, 2024 | Blog
As more new players enter into direct mail, they often have questions about how to find new potential customers. Typically, we recommend using a database cooperative for prospecting amongst other services. But what is a database cooperative and how can they help a...
