by Steve Lett | Jan 19, 2024 | Blog
Benchmarking can be described as a set of performance standards for a specific task. Although there are many industry benchmarks which can be used as “standards” for all markets, most benchmarks need to be adjusted to meet the requirements, limitations and needs of...
by Steve Lett | Jan 19, 2024 | Blog
Cooperative databases account for at least 50% of all consumer prospecting. Names selected from a coop are super multi-buyers who respond well to any number of different offers. These catalog buyers have been modeled from a cataloger’s actual buyer file therefore...
by Steve Lett | Jan 19, 2024 | Blog
We receive inquiries on our website about many topics of interest. For example, a recent inquiry wanted to know if you can launch a catalog for a drop shipping business. The short answer is yes you can. But would it be a good business decision? The definition of drop...
by Steve Lett | Jan 19, 2024 | Blog
2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about, “the new normal” but what exactly does that mean to...
by Steve Lett | Jan 19, 2024 | Blog
After the merchandise has been selected, the circulation strategy accounts for up to 70% of the success of any mailing. No doubt we can all use a refresher when it comes to circulation planning and execution based on the importance of getting it right! This month, we...
by Steve Lett | Jan 19, 2024 | Blog
I am pleased to announce that 25 years ago this month, we incorporated and started operating as a direct marketing consulting business specializing in catalog marketing, planning, circulation and analysis. After being a catalog mailer my entire career, in May 1995, I...
