by Bonnie Parkos | Jan 22, 2024 | Blog
Nobody could have predicted how the first half of 2020 has transpired, and it’s just as impossible to predict the remainder of the year. Everyone has been affected, whether it be personally, through business, or, most likely, both. As a retailer, surviving the...
by Steve Lett | Jan 22, 2024 | Blog
For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Further, “Direct To Consumer” isn’t really a new concept; thousands of prosperous companies marketed...
by Steve Lett | Jan 22, 2024 | Blog
Approximately four years ago, the United States Postal Service (USPS) increased the maximum weight limitation for piece rate catalogs from 3.3 to 4.0 ounces. This was a significant event for catalogers. Why was this such a big deal? It meant that catalogers could...
by Steve Lett | Jan 22, 2024 | Blog
I began my catalog career over 40 years ago. I have learned several lessons over the years about the dos and don’ts of catalog marketing. I’d like to pass along some of what I have learned and the principles we follow today as we advise our customers. Over...
by Steve Lett | Jan 22, 2024 | Blog
Postage expense accounts for approximately 50% of the total costs to print and mail a catalog. The basic carrier route rate is $.383 per catalog mailed compared to about half that amount 10 years ago. Here is a history of postage rates. Postage rates continue to...
by Steve Lett | Jan 22, 2024 | Blog
One year from this month postage rates are expected to increase from 13% to 20% which is not good news for catalogers. This will be the first rate increase since mid 2002 (when we had three rate increases within two years!). I chose this topic as the subject of my...
