by Geoff Hineman | Jan 25, 2024 | Blog
By now, you’ve heard about the importance of high-quality content. You may have even started making a list of different blog posts, tweets, and videos you can develop. That’s a good idea because, according to a recent Salesforce blog post 87% of...
by Geoff Hineman | Jan 25, 2024 | Blog
In the past, you may have been told that clicks from a browser bar show up in Google Analytics as Direct Traffic. That, however, is not always the case. Site Traffic from Bookmarks While it is true that someone visiting your site from a bookmark is coming directly to...
by Lili Walker | Jan 25, 2024 | Blog
As technology advances, so does the rate of change in SEO—and artificial intelligence (AI) is playing an increasingly important role. AI can help marketers track trends more accurately than ever, quickly identify areas to optimize and provide insights into user...
by Geoff Hineman | Jan 25, 2024 | Blog
For years, mobile has been the most rapidly increasing source of inbound traffic for websites and it shows no sign of slowing down anytime soon. In turn, many site owners have already taken the initiative to develop sites that are mobile-friendly, either via...
by Adam Nelson | Jan 25, 2024 | Blog
If you’ve spent time in your Google Ads account within the past couple of years, you’ve almost certainly noticed the “Optimization Score” metric next to any active campaign or at the account level as a whole. If not, it’s simply a score from 0 – 100% which Google...
by Geoff Hineman | Jan 25, 2024 | Blog
Despite the regular, predictable—not to mention naïve—proclamations that SEO is Dead, changes in the marketplace, changes in technology, and regular search engine core algorithm updates, ensures that SEO is not only very much alive, it is one of the most dynamic...
