by Geoff Hineman | Jan 30, 2024 | Blog
For e-commerce sites, one of the biggest challenges is optimizing product pages. Initially, you want to make sure you are creating content with relevant keywords so that you can increase your visibility and traffic from search engines. This is a challenge in itself,...
by Adam Nelson | Jan 30, 2024 | Blog
An all too common question asked by advertisers running paid search programs is simple, “Why would I pay money to bid on my brand name when my organic links are already showing up at top of the search results page?” It’s hard to argue the logic here, so the question...
by Geoff Hineman | Jan 30, 2024 | Blog
You’ve done the audit. You’ve done the keyword research. You have data to support your strategy. As an SEO, the data will usually bear out some options for starting points. And since SEO is notoriously a marathon and not a sprint, you are itching to get...
by Geoff Hineman | Jan 30, 2024 | Blog
One of the first areas an SEO Manager will look at for optimization opportunities is your page titles (sometimes also referred to as meta titles). There are several good reasons for this. The first reason is that your page titles are often the very first interaction a...
by Greg Lett | Jan 30, 2024 | Blog
As trends in how customers shop continues to shift, the way data is reported changes as well. With a multitude of channels, both online and off, many retailers can easily find themselves buried in a sea of data. So how should one wade through the onslaught of...
by Geoff Hineman | Jan 30, 2024 | Blog
Whether you are crafting press releases, issuing brand statements, or trying to figure out which products to optimize next, it would do you good to keep your organization’s unique value proposition front and center. In short, your unique value proposition (UVP)...
