by Steve Lett | Feb 1, 2024 | Blog
Catalog requests or inquiries generated from the Internet are valuable, like diamonds in the rough. How long it takes to fulfill these requests will determine their true value to your company. Best practice says that a prospective buyer should receive the catalog they...
by Steve Lett | Feb 1, 2024 | Blog
In this time of uncertainty, controlling your direct selling expenses is critical to your bottom line. Fortunately, paper prices have remained low which has helped to offset the recent postage rate increase. But, the business climate is difficult and the squeeze on...
by Kate Lett | Feb 1, 2024 | Blog
After being virtual for the past few years due to the pandemic, the ACMA Conference came roaring back with an informative and engaging in-person conference in Washington DC. The conference illuminated wins, most notably the recently passed postal reform, as well as...
by Steve Lett | Feb 1, 2024 | Blog
Match-backs are the process of having your order file “matched-back” against your recent mail tapes in order to give credit to the proper source or key code on a list-by-list, segment-by-segment basis. They are a way of life for catalogers today. Match-backs are...
by Lili Walker | Feb 1, 2024 | Blog
Very few catalogs can make money on first time buyers. The ultimate profitability of a new buyer depends on their Life-Time-Value (L-T-V). We tend to evaluate lists based on the first or initial sale. We compare the results against an incremental breakeven point and...
by Kate Lett | Feb 1, 2024 | Blog
In a digital world with so many choices on where to exert your effort and budget, the question for DTC is really where you should be spending your time and what channels – new or old – can deliver the desired results. Smaller brands cannot be everywhere all the time...
