by Kate Lett | Jan 30, 2024 | Blog
Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to the checkout. A poorly-planned category page will often send users back to Google to...
by Lili Walker | Jan 30, 2024 | Blog
Google has long been a powerhouse in the analytical field. However, recent changes in technology and user behavior have made the old Google Analytics, otherwise known as Universal Analytics, challenging to use, so Google has released GA4 – its newest analytical...
by Geoff Hineman | Jan 30, 2024 | Blog
Link building is often the most time-consuming element of SEO, what with all the discovery, vetting, and outreach. That’s why so many digital marketing tools offer link building components. If you are just getting started, however, there are some old school ways...
by Geoff Hineman | Jan 30, 2024 | Blog
While it seems a bit premature to start discussing the holiday ramp-up for e-commerce sites, the reality is that, depending on the type of merchandise you carry, you may need a good amount of lead time to ensure your inventory is stocked and ready for promotion. Of...
by Kate Lett | Jan 30, 2024 | Blog
With so many marketers discussing brand ad nauseum, I wanted to take a moment to discuss website functionality. Over the past few years, we have witnessed an explosion of new ways for the consumer to interact with websites for what is touted as a seamless customer...
by Geoff Hineman | Jan 30, 2024 | Blog
The eventual website migration to a new platform or content management system (CMS) is arguably the most arduous task associated with being online. Even if you flawlessly execute the technical functionality aspect of a website migration, you can still have the bottom...
