by Steve Lett | Jan 31, 2024 | Blog
I want to start with the premise that the catalog and the Internet are important to each other. It’s not the web vs. the catalog or vice versa. (I remember the old brick-n-mortar days when the retail channel thought they should receive credit for catalog sales within...
by Steve Lett | Jan 31, 2024 | Blog
Catalogs continue to be the main driver of shopper traffic to the Internet. Printed catalogs have stood the test of time and after all the buzz about the Internet and e-commerce, we are seeing a real growth in print media. Companies who started and/or only marketed...
by Steve Lett | Jan 31, 2024 | Blog
Varying catalog trim sizes or paper weights do make a difference to your bottom line. However, this difference may not be what you might expect. Always test before you take a leap of faith. A/B split testing various paper grades and weight is easy and inexpensive to...
by Steve Lett | Jan 31, 2024 | Blog
What does it take today to start a catalog? Deep pockets, that’s what it takes. It is expensive to start a catalog and it takes time. Building wealth by starting a catalog is what you read about in the tabloids. The reality, however, is much different. Not having...
by Steve Lett | Jan 31, 2024 | Blog
Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email boxes, SMS dings all day long…while the much-misaligned mailbox remained emptier as credit card offers...
by Steve Lett | Jan 31, 2024 | Blog
Response rates to outside prospect lists have been declining for many catalog companies the past few years. Last year was no exception. In some cases, results to tried and true continuation lists are off by as much as 50%. This is not a trend that is likely to reverse...
