by Steve Lett | Jan 31, 2024 | Blog
I have written several times about the importance of converting one time buyers to two and more time customers. Catalogers spend a great deal of time and money acquiring one time buyers but more should be done to get these individuals to purchase again. Typically,...
by Steve Lett | Jan 31, 2024 | Blog
Amazon is big. Powerful, too. The vision of Founder and CEO Jeff Bezos is remarkable. It is astounding to consider Amazon’s ascension began just 26 years ago in 1994. While I don’t always agree with Amazon’s practices, I have a great deal of respect for Mr. Bezos as...
by Steve Lett | Jan 31, 2024 | Blog
Co-mailing Defined: “Co-mingling or mailing is the process of combining different catalog titles into one mail stream in order to generate more carrier route discount mail.” Why do companies co-mail their catalog with other catalogs? The simple answer is...
by Steve Lett | Jan 31, 2024 | Blog
There is a great deal of talk these days about co-mingling (also referred to as co-mailing) catalogs together with other catalog titles in order to create a greater postal discount for the participating catalog companies. On the surface, co-mailing sounds like a great...
by Steve Lett | Jan 31, 2024 | Blog
Weekly order curves are affected by several different factors. Mail deliveries, the weather, time of year, etc., all affect mail delivery times. However, you, the catalog marketer, have the most influence over how soon orders start flowing after the initial mail date...
by Steve Lett | Jan 31, 2024 | Blog
Our column this month is devoted entirely to B-to-B (Business-to-Business) catalog circulation techniques. We will discuss effective prospecting techniques for B-to-B and B-to-I (Business-to-Institutions) catalogers. Topics will include how to use your...
