by Geoff Hineman | Jan 31, 2024 | Blog
If you hang out with the SEO kids for even a few hours, you will certainly hear the term “content is king” dropped sooner rather than later. While changes to algorithms often remind us to do things like check on our backlinks profile or pay attention to...
by Geoff Hineman | Jan 31, 2024 | Blog
When it comes to on-page optimization, one of the most often overlooked tasks is image alt text optimization. There are several reasons for this. For instance, when you are looking at a page, you can’t see the image alt text. In some cases, the existing image alt text...
by Kate Lett | Jan 31, 2024 | Blog
Remember back in the day when you would Google something resulting in a few text ads at the top followed by 8 – 10 organic listings in blue below? The whole page was awash in the text; nary a picture, icon, or graphic apart from the Google logo existed. It was a...
by Steve Lett | Jan 31, 2024 | Blog
Good circulation planning and merchandising are the keys to success for a mail order catalog company. Knowing how many catalogs to circulate can be determined by calculating a catalog breakeven point. But, determining the number of pages a catalog should include can...
by Steve Lett | Jan 31, 2024 | Blog
How do you know when it is time to alter your Marketing Strategy? What’s more, how do you go about doing so? Altering your strategy is one of the most difficult and risky things you can do. Some would argue that a change in strategy should be gradual and be...
by Steve Lett | Jan 31, 2024 | Blog
Catalog executives always seem to have a great deal of interest in their average order size. They become concerned when they see it decrease. What’s more, catalogers often spend time trying to artificially increase the average order size without really understanding...
