by Sandy Wolstencroft | Jan 31, 2024 | Blog
We live in a multi-channel world, and print/direct mail continues to play a significant role in maintaining the balance within all marketing efforts. It helps drive customers to your web site, creating an additional revenue stream. If you have a web business and are...
by Sandy Wolstencroft | Jan 31, 2024 | Blog
To Mail, or Not to Mail? Is it better to mail less frequently, but deeper? Or, are more touches to your core buyer file the best approach for your print contact strategy? Before there was digital influence in the path to purchase, these were very easy questions to...
by Sandy Wolstencroft | Jan 23, 2024 | Blog
To Mail, Or Not To Mail? This is a question that many direct marketing professionals ask, and we have written articles on this topic in the past. Since this is such a prevalent topic, we would like to share our most current study with you. Before there was an...
by Sandy Wolstencroft | Jan 19, 2024 | Blog
Every presidential primary election year, we evaluate sales from the period surrounding prior elections and report back to you with our findings and recommendations. This upcoming election, coupled with the influence of Coronavirus, brings uncertainty like none other...
