by Steve Lett | Jan 31, 2024 | Blog
Standard “A” postage rates should be a concern to all catalogers. After all, postage expense represent over 40% of total direct selling expenses (please refer to the chart below). DIRECT SELLING EXPENSES TO NET SALES RATIOS DIRECT SELLING EXPENSES CONSUMER B-to-B ...
by Steve Lett | Jan 31, 2024 | Blog
Free Shipping! 50% Off! Save! Free Gift with Order. These are all common statements which inspire people to order. And, order they do. Obviously, promotional offers work. They increase orders and gross revenue. Which offers work best? When and how to use offers...
by Steve Lett | Jan 31, 2024 | Blog
Adding new buyers is critical to any catalog business. At a minimum catalogers need to replace buyers lost due to attrition. A lack of prospecting to outside lists will cause a reduction in the size of the housefile and start a downward spiral often difficult to...
by Steve Lett | Jan 31, 2024 | Blog
It’s a new year and the Lett Direct team has put together “50 Best Tips for 2015” that will help you increase your results. While not in any particular order, these suggestions are being made to help you improve your print catalog and digital marketing programs. Some...
by Steve Lett | Jan 31, 2024 | Blog
Good circulation planning and merchandising are the keys to success for a mail order catalog company. Knowing how many catalogs to circulate can be determined by calculating a catalog breakeven point. But, determining the number of pages a catalog should include can...
