by Steve Lett | Jan 31, 2024 | Blog
Catalog requests or inquiries generated from the Internet are valuable, like diamonds in the rough. How long it takes to fulfill these requests will determine their true value to your company. Best practice says that a prospective buyer should receive the catalog they...
by Steve Lett | Jan 31, 2024 | Blog
What Key Performance Indicators (KPI’s) are critical to a catalog business? Which ones should you monitor? What can you learn from tracking these KPI’s on a daily, weekly and monthly basis? How can you make changes and implement improvements as a result of what you...
by Steve Lett | Jan 31, 2024 | Blog
Manage by the ratios and the dollars will take care of themselves. And, keep in mind that dollars go into the bank, not percentages. Although there are many metrics to running a profitable catalog business, there isn’t one set of factors that works for all. For...
by Steve Lett | Jan 31, 2024 | Blog
Some catalogers prefer mailings that are based on in-home dates. Other use mail dates. From my experience, many times, there is confusion over which strategy to employ and why. Some catalogers tend to use these terms interchangeably while significant differences exist...
by Steve Lett | Jan 31, 2024 | Blog
Selecting a marketing vendor such as a printer, list broker or consultant does not sound like a difficult task. But, how do you know you are selecting the “right” vendor for your business. The relationship you have with vendors, particularly with your printer is...
