by Steve Lett | Jan 19, 2024 | Blog
Key Performance Indicators (KPIs) are important to any print catalog or digital marketing business. Knowing how often and which KPI to track can make a huge difference to your profit & loss statement. You need to separate the “nice to know” from the “need-to-know”...
by Steve Lett | Jan 19, 2024 | Blog
I am pleased to announce that 25 years ago this month, we incorporated and started operating as a direct marketing consulting business specializing in catalog marketing, planning, circulation and analysis. After being a catalog mailer my entire career, in May 1995, I...
by Steve Lett | Jan 19, 2024 | Blog
Circulation planning is about more than selecting which prospect names or house file segments to mail. The merge/purge is critical to the success of your mailing too. That’s why we want to focus on the “merge/purge” this month. How you instruct your service bureau to...
by Steve Lett | Jan 19, 2024 | Blog
Last month, we discussed the importance of the merge. This month, we want to discuss what goes into the merge and what you should know about outside prospect lists. We will review what to look for when testing a new list, how to expand your prospecting universe...
by Steve Lett | Jan 19, 2024 | Blog
As a regular catalog and online shopper, I am more critical when it comes to customer service aspects of buying by mail because catalog marketing has been my profession for over 40 years. That said, I am still a regular shopper and I want the same level of service...
