by Steve Lett | Jan 19, 2024 | Blog
The gold at the end of the rainbow is your house file. It is your company’s #1 asset yet banks and other lending institutions place little or no value on it. Secured creditors are looking for “hard assets” such as inventory, furniture & fixtures, equipment,...
by Steve Lett | Jan 19, 2024 | Blog
Cooperative databases account for at least 50% of all consumer prospecting. Names selected from a coop are super multi-buyers who respond well to any number of different offers. These catalog buyers have been modeled from a cataloger’s actual buyer file therefore...
by Steve Lett | Jan 19, 2024 | Blog
2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about, “the new normal” but what exactly does that mean to...
by Steve Lett | Jan 19, 2024 | Blog
We receive inquiries on our website about many topics of interest. For example, a recent inquiry wanted to know if you can launch a catalog for a drop shipping business. The short answer is yes you can. But would it be a good business decision? The definition of drop...
by Steve Lett | Jan 19, 2024 | Blog
After the merchandise has been selected, the circulation strategy accounts for up to 70% of the success of any mailing. No doubt we can all use a refresher when it comes to circulation planning and execution based on the importance of getting it right! This month, we...
