by Steve Lett | Jan 19, 2024 | Blog
Starting a print catalog program is exciting. It can also be risky, which is why you need to do your homework and learn all you can about the do’s and don’ts of launching a catalog. In this article, I want to give you five things you should know before you launch a...
by Steve Lett | Jan 19, 2024 | Blog
Co-mingling (referred to as co-mailing) has become extremely important to catalogers as a way to reduce postage costs. This is the process of “co-mingling” catalogs together with other catalogs in order to create more discounts for the catalog companies who...
by Steve Lett | Jan 19, 2024 | Blog
On January 22, 2017, the United States Postal Service (USPS) increased the maximum weight limitation for piece rate catalogs from 3.3 to 4.0 ounces. This weight increase is one of the most significant benefits to catalogers I have seen in many years. It is a true gift...
by Steve Lett | Jan 19, 2024 | Blog
Often times a catalog company will struggle with profitability vs. growth. It is not uncommon for the bottom line to conflict with a desire to grow. Or said another way, growth and profitability can be at the expense of one another at least short-term. This month, we...
by Steve Lett | Jan 19, 2024 | Blog
Benchmarking can be described as a set of performance standards for a specific task. Although there are many industry benchmarks which can be used as “standards” for all markets, most benchmarks need to be adjusted to meet the requirements, limitations and needs of...
