by Steve Lett | Jan 22, 2024 | Blog
I published an article in May 2020 titled, “How Much Does it Cost to Mail a Catalog”. This is a continuation of that article; Part II. My initial article focused on the actual cost to print and mail a catalog. While the cost per catalog will vary depending on page...
by Steve Lett | Jan 22, 2024 | Blog
A buyer file, (i.e., house file), is clearly your company’s #1 asset. It’s the gold at the end of the rainbow. The house file is what makes it possible to purchase inventory, make payroll and pay the bills. Yet banks and other lending institutions place little or no...
by Steve Lett | Jan 22, 2024 | Blog
Service Bureaus play a most important role to catalog companies. However, dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever...
by Steve Lett | Jan 22, 2024 | Blog
It’s a challenging time for catalogers and online merchants. Skyrocketing costs, i.e., paper and postage, high inflation and interest rates have combined to be the perfect storm. If I were a betting man (and I’m not), I would plan for a “late” buying season this year....
by Steve Lett | Jan 22, 2024 | Blog
There is always a degree of uncertainty in a National election year. Next November is no exception. What impact will this election have on consumer behavior and how will it affect sales is the question. In order to determine the impact of sales during the Presidential...
