by Steve Lett | Jan 22, 2024 | Blog
The headlines on the July 5, 2006, edition of USA Today reported that we are now a nation of 300 million people. By 2025 the U.S. population is projected to reach 350 million; 400 million by 2040. With the population growth, why is it becoming more difficult to...
by Steve Lett | Jan 22, 2024 | Blog
A Conversation with Steve Lett and Susan McIntyre CATALOG SUCCESS: With postage so high and the economy in bad shape, catalogers are looking to cut circulation or find print alternatives to their catalogs that will drive sales to the web. Are postcards a good...
by Steve Lett | Jan 22, 2024 | Blog
Recently we participated in a postal committee update sponsored by the ACMA. This call included a review of how the Coronavirus pandemic is affecting the United States Postal Service (USPS). You may have heard a rumor that the post office might be forced to close its...
by Steve Lett | Jan 22, 2024 | Blog
Another postal rate increase is set to take effect July 9th, 2023, the third increase in twelve months. This is an unprecedented number of increases in such a short period of time and will impact our industry. Unfortunately, additional rate hikes such as the one in...
by Steve Lett | Jan 22, 2024 | Blog
The pandemic caused people to stay home most of the year which created a large spike in orders for many direct-to-consumer companies, both catalog and digital. The increase in demand was so significant that it caused issues for the supply chain. Many firms scrambled...
