by Steve Lett | Feb 1, 2024 | Blog
Recent developments in California law now suggest that the state is going to be especially aggressive in trying to reach beyond its borders to control the conduct of out-of-state businesses, including catalog and online retailers and their business partners. Two of...
by Steve Lett | Feb 1, 2024 | Blog
Catalog requests or inquiries generated from the Internet are valuable, like diamonds in the rough. How long it takes to fulfill these requests will determine their true value to your company. Best practice says that a prospective buyer should receive the catalog they...
by Steve Lett | Feb 1, 2024 | Blog
In this time of uncertainty, controlling your direct selling expenses is critical to your bottom line. Fortunately, paper prices have remained low which has helped to offset the recent postage rate increase. But, the business climate is difficult and the squeeze on...
by Steve Lett | Feb 1, 2024 | Blog
Match-backs are the process of having your order file “matched-back” against your recent mail tapes in order to give credit to the proper source or key code on a list-by-list, segment-by-segment basis. They are a way of life for catalogers today. Match-backs are...
by Steve Lett | Feb 1, 2024 | Blog
If you are like most catalogers, you have either discussed giving up the use of a bind-in order form with envelope or, you have already eliminated it. There is a definite trend to eliminate the bind-in order form/envelope typically found in the center of the catalog....
