by Steve Lett | Jan 24, 2024 | Blog
When it comes to capturing the attention of the consumer, what’s really important? Is it the weight of the paper, trim size of the catalog, design or layout of the catalog, the copy, etc.? While all of that is significant, most important to the consumer is the...
by Steve Lett | Jan 23, 2024 | Blog
A house file is a collection of people who have at least one common interest … they all have made one or more purchases from your catalog and/or eCommerce site. As consumers and businesses make purchases, they are added to a list that we call your house file or buyer...
by Steve Lett | Jan 23, 2024 | Blog
A Catalog Circulation Consultant is a Direct Marketing specialist who determines who to mail, how often to mail and when to mail. Engaging the services of a Catalog Circulation Consultant will help ensure that you maximize contribution to profit and overhead by...
by Steve Lett | Jan 23, 2024 | Blog
As we begin another new year, catalogers and direct marketers are faced with many challenges. The economy remains strong. Unemployment is low, and wages are up. Still, other factors are at play that will impact “direct” businesses. Sales Tax Collection The biggest...
by Steve Lett | Jan 23, 2024 | Blog
Welcome to the Idea Factory for April 13, 2004, a Target Marketing Group publication from the editors of Catalog Success magazine. Every other week we’ll bring you tips and strategies to help you achieve cataloging success. Catalog Circulation: Take a Critical...
