by Steve Lett | Jan 31, 2024 | Blog
From time-to-time, we conduct studies to determine how quickly companies fulfill catalog requests (i.e., inquiries). While some firms do a great job turning around catalog requests, many do not. Yet, unsolicited (and solicited) catalog requests can be extremely...
by Steve Lett | Jan 31, 2024 | Blog
Like most catalogers, we strive to maximize the amount of contribution to profit and overhead generated from the mailings we make. Attempting to maximize profit contribution can (and often does) conflict with trying to grow your business. In other words, do you want...
by Steve Lett | Jan 31, 2024 | Blog
Circulation planning is critical to the success of every catalog. In fact, over 60% of the success of any mailing is dependent on the lists used and on the circulation plan in general. Not always is enough time spent on the critical steps to effective and proper...
by Steve Lett | Jan 31, 2024 | Blog
I have written several times about the importance of converting one time buyers to two and more time customers. Catalogers spend a great deal of time and money acquiring one time buyers but more should be done to get these individuals to purchase again. Typically,...
by Steve Lett | Jan 31, 2024 | Blog
Amazon is big. Powerful, too. The vision of Founder and CEO Jeff Bezos is remarkable. It is astounding to consider Amazon’s ascension began just 26 years ago in 1994. While I don’t always agree with Amazon’s practices, I have a great deal of respect for Mr. Bezos as...
