Balancing Customer Service Needs Today

Balancing Customer Service Needs Today

Service center management is constantly balancing present customer service contact reality, while keeping an eye to the future trends of the industry.  Many experienced voices in the industry look to a more technology driven future, however when I wake up in the...
The Disappearing Act of Organic Results

The Disappearing Act of Organic Results

Remember back in the day when you would Google something resulting in a few text ads at the top followed by 8 – 10 organic listings in blue below? The whole page was awash in the text; nary a picture, icon, or graphic apart from the Google logo existed. It was a...
Top 30 Digital Marketing Tips for 2016

Top 30 Digital Marketing Tips for 2016

It’s a new year and the Lett Direct team has put together “30 Best Digital Marketing Tips for 2016” that will help you increase your web results. While not in any particular order, these suggestions are being made to help you improve your digital marketing programs....
Top Tips on Optimizing Category Pages for Conversions

Top Tips on Optimizing Category Pages for Conversions

Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to the checkout. A poorly-planned category page will often send users back to Google to...
Website Functionality – It Matters

Website Functionality – It Matters

With so many marketers discussing brand ad nauseum, I wanted to take a moment to discuss website functionality. Over the past few years, we have witnessed an explosion of new ways for the consumer to interact with websites for what is touted as a seamless customer...