by Geoff Hineman | Jan 31, 2024 | Blog
While many organizations have been offering more part-time (and sometimes full-time) work from home arrangements for employees in recent years, COVID-19 has really accelerated arrangement. Not so much an option as a necessity, working from home is allowing many...
by Geoff Hineman | Jan 31, 2024 | Blog
If you work in any environment long enough, you are sure to witness what I call, The Freakout. It’s that moment when someone in the organization has noticed that something has gone wrong. What follows is complete panic as the person starts imagining all of the...
by Geoff Hineman | Jan 31, 2024 | Blog
Have you set up your Google My Business listing? Are you managing it to ensure your information and updates are up-to-date and accurate? If you answered “no” to either of those questions, you should address them immediately. Google My Business is a...
by Geoff Hineman | Jan 31, 2024 | Blog
If you hang out with the SEO kids for even a few hours, you will certainly hear the term “content is king” dropped sooner rather than later. While changes to algorithms often remind us to do things like check on our backlinks profile or pay attention to...
by Geoff Hineman | Jan 31, 2024 | Blog
When it comes to on-page optimization, one of the most often overlooked tasks is image alt text optimization. There are several reasons for this. For instance, when you are looking at a page, you can’t see the image alt text. In some cases, the existing image alt text...
