by Bonnie Parkos | Jan 23, 2024 | Blog
Most direct mailers are well aware of Cooperative Database models and use them for anywhere from 50 to 100% of their prospecting needs. The co-ops have amassed a wealth of information, which they use to build their models. That data can also provide so much more for...
by Bonnie Parkos | Jan 22, 2024 | Blog
Nobody could have predicted how the first half of 2020 has transpired, and it’s just as impossible to predict the remainder of the year. Everyone has been affected, whether it be personally, through business, or, most likely, both. As a retailer, surviving the...
by Bonnie Parkos | Jan 19, 2024 | Blog
With the resurgence of catalogs, it’s always at the forefront of our minds how to stay relevant. Ecommerce only retailers are finding that web acquisition channels are not as fruitful as they once were, so they are expanding their repertoire to the direct mail market,...
