Catalog & Direct Mail
Services
Create Impactful
Direct Mail Campaigns
For Your Company
Successful companies know the value of a printed catalog and direct mail in today’s multi-chann el environment. Printed catalogs remain the best tool for driving traffic to your website and increa sing sales.
Catalog marketing is complex and intimidating. Mining data to determine the best path forward presents unique challenges. Lett our experts analyze and interpret your data into an actionable plan focusing on profitability.
Whether you’re new to catalog marketing or are a direct-mail veteran, Lett Direct will help you navigate the catalog and direct mail process to achieve your goals. Think of us as a hands-on extension of your marketing team.
Our Capabilities
Circulation Planning
Plan Execution
Performance Analysis
List Brokerage
Circulation Planning
Maximizes Your Profits
Receive expertly crafted and executed catalog circulation plans aimed at driving maximum profit contribution. Our “bottom-up” methodology ensures precision and effectiveness through list-by-list and segment-by-segment analysis.
Tailored to your company’s unique needs, we provide a comprehensive annual catalog circulation plan (or direct mail plan), outlining all mailings for the upcoming year/season. With a keen focus on financial aspects like expense budget, breakeven, and order and demand flow, you’ll gain valuable insights for the approaching mailing season.
But our commitment doesn’t stop there. As each catalog drop approaches, we proactively update the circulation plan, incorporating the latest information and fine-tuning pending drops for optimal results. Our seamless and dynamic approach ensures success is always within your reach.
The Execution
You Get the Plan
Lett Direct, Inc. fully executes the plans we create. This includes ordering rented lists, managing database models and names, issuing merge/purge specifications to service bureaus, and ensuring timely delivery of electronic mail files to the printer. We handle coordination with external vendors, including database cooperatives, and can negotiate pricing on your behalf.
We take charge of segmenting your house file appropriately, typically using Recency-Frequency-Monetary Value (R-F-M) for mailings. Our clients benefit from the Lett Direct, Inc. network of approved vendors, and we provide detailed reports on house file updates and buyer counts.
With extensive testing experience, we offer valuable insights to optimize your sales. We believe in thorough testing of various elements like holdouts, cover designs, and minimum order requirements for successful marketing programs. Our expertise in structuring A/B type splits and implementing testing rules ensures comprehensive and actionable results to provide real benefit to your bottom line.
Performance Analysis
Track Sales
You’ll receive our proprietary Comprehensive Results Reporting weekly, which fully outlines catalog source code results and tracks sales from all channels. This report projects order and demand results to 100% based on historical order curves and serves as the foundation for future mailings.
Additionally, we offer various special analytical reports, including lifetime value, merchandise square inch reporting, and incremental breakeven analysis, among others.
Improved Lists
Achieve Better Results
You asked for improved lists, and we listened! We established our List Brokerage Division to enhance satisfaction, offering more consistent service and pricing for our print catalog clients. When choosing a broker, we emphasize these Key Considerations:
- Industry Relationships
- Proactiveness and Trust
- Analysis and Research
- Future Trends
We also manage relationships and work with Cooperative Databases, from prospect modeling, buyer reactivation modeling, appends, and more, to improve performance, discover new opportunities, and stay current on the latest customer acquisition capabilities.
Our Expert Team Helps You
Navigate the Catalog & Direct Mail Process
Who do we mail?
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How often should we mail?
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How many catalogs should we print?
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How can we track our results accurately?
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